Brand Manager

1 week ago

Dubai, Dubai, United Arab Emirates Pure Born Full time

PureBorn is a large, diversified business conglomerate operating in the trading industry. Since the established date, the company has transformed into a front-runner in multiple business sectors and has tackled heavy-duty challenges on the road to success.

JOB SUMMARY

As a Brand Manager, you will be responsible for overseeing all aspects of marketing related to a company's brand, with the primary objective of strengthening sales. You will play a pivotal role in developing and executing brand strategies, managing marketing campaigns across various platforms, and ensuring that the company's products and services align with customer expectations. This role also requires a strong emphasis on technical and data-driven expertise to optimize brand performance.

Key Responsibilities:

  • Brand Strategy Development:
    · Develop and implement comprehensive brand strategies that align with the company's objectives and resonate with target audiences.
    · Utilize data and analytics to make informed decisions in crafting brand strategies.
  • Marketing Campaign Management:
    · Create, plan, and execute data-driven marketing campaigns across diverse media platforms, including print, broadcast, and online channels.
    · Leverage data analysis to measure and optimize the effectiveness of marketing campaigns.
  • Brand Identity Creation:
    · Shape the brand's identity, ensuring it accurately represents the company's values, mission, and vision.
    · Oversee the development of brand guidelines with a data-centric approach to maintain consistency.
  • Product and Service Alignment:
    · Ensure that products, services, and product lines under your purview align with the brand and meet the expectations of current and potential customers.
    · Collaborate with product development and sales teams, using data insights to guide alignment efforts.
  • Technical and Data-Driven Expertise:
    · Demonstrate proficiency in data analysis tools, marketing analytics, and customer insights.
    · Utilize technical skills to implement data-driven marketing strategies and campaigns.

Qualifications:

  • · Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
  • · Proven experience in brand management, marketing, or related roles with a strong emphasis on data-driven decision-making.
  • · Must have consumer goods and ecommerce knowledge and experience.
  • · Strong analytical, strategic, and creative thinking abilities.
  • · Excellent communication and interpersonal skills.
  • · Proficiency in market research and data analysis.
  • · Ability to manage cross-functional teams and collaborate with various stakeholders.
  • · Demonstrated success in developing and implementing successful brand strategies with a technical and data-driven approach.

We are looking for a highly motivated and creative individual with technical and data-driven expertise who can take our brand to the next level. If you are passionate about branding and marketing, possess a deep understanding of industry trends, and have a track record of driving sales through effective, data-informed branding, we invite you to apply for this exciting Brand Manager role. Join our team and make a significant impact on our company's success.

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