Brand Manager

2 weeks ago

Dubai, Dubai, United Arab Emirates Avature Full time

Brand Manager - GCC - Youth to the People & Shu Uemura

We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).

Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As Brand Manager - GCC - Youth to the People, reporting to the Marketing Manager, you'll be leading the brand's strategy and execution in the GCC market, collaborating closely with diverse teams including business development, offline brand managers, and advocacy. You will orchestrate the launches and push growth of pillars using product, market, and consumer expertise, to contribute to continued growth for the brand and the consumer relationship. You are accountable for driving and implementing the 360 strategy on your products and enthusing the business about them. You will focus on sell out performance to grow market share and develop the category. You will drive the launch process and leverage consumer insights to ensure local relevancy. You are the guardian of the brand's equity. As a "Brand lead," you actively support the Marketing Manager on brand coordination, transversal subjects, and help coach the other product brand managers.

This role offers a unique opportunity to shape the future of a cutting-edge brand in a dynamic region. At L'Oréal Luxe, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent, Giorgio Armani, and Youth to the People. Thanks to our strong, balanced, and complementary portfolio as well as our incredibly talented team of experts, we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

  • Strategy & Innovation: Develop and implement the brand's marketing strategy in the GCC region, ensuring alignment with the global brand vision. Lead innovation projects, identifying new product opportunities and bringing them to market.
  • Market Analysis & Insights: Conduct thorough market research and analysis to understand consumer trends, competitor activities, and market opportunities. Leverage data-driven insights to inform strategic decision-making.
  • Brand Building & Communication: Develop and execute impactful marketing campaigns across various channels, ensuring consistent brand messaging and a strong brand presence in the market.
  • Performance Management & Reporting: Monitor key performance indicators (KPIs), track progress against targets, and provide regular reports to senior management. Identify areas for improvement and implement corrective actions.

KEY RESPONSIBILITIES

  • Oversee the overall Brand FPP follow up and consolidation in close collaboration with the Marketing Manager.
  • In charge of the marketing calendar / launches plans x key retailers online + offline.
  • Fully in charge of online PDP excellence across all online platforms.
  • Responsible to ensure Operational excellence for all POS (Plano implementation, registration, visuals, etc.).
  • Drive pricing, sales forecasts, and business planning for the brands.
  • Help prepare and coordinate Retailer and Distributor presentations.
  • Fully in charge of the media budget + media briefs with Agency.

We Are Looking For

  • Cooperation
  • Creative thinking
  • Energy and stress management
  • Storytelling
  • Holistic business understanding
  • Consumer centricity mindset

YOU HAVE

  • 3 to 4 years of experience in retail and digital transformation.
  • Delivered brand and category growth for premium and luxury brands – in dynamic market conditions.
  • Worked regionally in Marketing related roles.
  • Worked in developing and developed markets and in modern and traditional retail environments.

What's In It For You

  • A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks).
  • Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal.
  • An environment where people of every ethnicity, social background, age, religion, gender as well as people with disabilities are accepted, can speak up, will thrive and are celebrated.
  • A place where you can contribute to something bigger Many of our brands have societal/environmental causes to make a concrete difference.

Who We Are

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

L'Oréal Luxe is the global leader in luxury beauty and fine fragrance. With more than 35,000 luxury beauty experts across the globe, our mission is to craft the best luxury beauty products and experiences in fragrance, skincare, and makeup. Through a portfolio of 25 aspirational and complementary brands, L'Oréal Luxe expresses its unique vision for luxury beauty.

We're committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual's visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

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