Brand Manager
5 days ago
Bachelor of Business Administration (Management)
Nationality: Any Nationality
Vacancy: 1 Vacancy
Job DescriptionAs a Brand Manager, you will be responsible for the development and execution of regional brand strategies, go-to-market communication, and digital campaigns. This role focuses on building strong brands that delight target consumers and deliver outstanding business results. With 5-8 years of experience in aesthetics, beauty, or dermatology marketing, and expertise in digital strategy, you will drive impactful campaigns and elevate brand equity.
Brand Manager Job Responsibilities:- Develop an in-depth and thorough understanding of target consumers, consumer portrait, and Consumer Experience framework/funnel for the brand.
- Ensure that the Brand Essence governs everything the brand says and does.
- Ensure consumer and customer centricity in all brand-related activities.
- Ensure efficient, effective, flawless execution of New launches.
- Understand the impact of advertising and customer investments on the brand and act upon it.
- Manage the development of Big Ideas and Campaign Ideas, HCP, and consumer engagement strategies. Create attractive and rewarding brand experiences across contact points.
- Work in partnership with communication agencies and ensure all brand communications contribute to enhancing the company's and brand(s) reputation.
- Drive brand promotional tactics, provide recommendations on pricing and promotional strategy, and select SKUs for key customers.
- Lead the development of strong and functionally-aligned brand and commercial plans. Ensure execution of plans; track and monitor impact on brand performance and brand health. Execute local digital/eBusiness strategy in alignment with key local, regional, and global stakeholders.
- Support decision-making by providing ongoing data and insights related to brand properties (e.g., websites, social) and industry trends.
- Direct consumer interaction through real-time digital channels (CRM, social media platforms, etc.). Own digital asset management.
- Regularly track the relevant digital KPIs (including internal and industry benchmarking) to ensure achievement of targets.
- Higher education in business management and marketing with an excellent track record.
- Minimum 5-8 years experience in brand marketing, ideally in medical aesthetics, beauty, or dermatology, industries which may include some years in other functions, e.g., sales, MSL, and event management.
- Understanding of key drivers of brand/product P&L and how to action them.
- Strategic Planning & Execution.
- Budget Management & ROI Optimization.
- KOL & Influencer Marketing.
- Stakeholder & Agency Management.
- Experience in leading product launches or complex renovation projects working with cross-functional teams.
- Cross-functional Collaboration.
- Strong learning agility.
- Project management skills.
- Strong relationship management and communication skills.
- Good understanding of digital marketing and social media. At least 2-3 years of experience with digital & social marketing tools.
- Ability to prioritize and plan effectively.
- High problem-solving skills.
- Innovation mindset / Ability to think out of the box.
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