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Product Marketing Manager

1 week ago

Dubai, Dubai, United Arab Emirates Canonical Cairo, Egypt Full time
Roles and responsibilities
  • Be responsible forgo-to-market planning and execution for a range ofproducts
  • Lead on content disseminationplanning, campaign development and planning for planning productlaunches.
  • You will lead on the development ofcompelling messaging and positioning that emphasizes business valueand connects with target audiences throughout the buyingjourney
  • Conceiving and executing customer basecommunications and marketing programs to upsell and cross sell intoour large base of customers
  • Collaborating withdemand generation teams, utilizing data and insights to create andimprove strategies that drive traffic to our content, optimizingmarketing funnels
  • Work with the teams to planevent, webinars and support paid and social mediapromotion
  • PR / AR coordination with Commsmanager
  • Create and publish content (online andprint) in line with marketing plans to deliver oncampaigns
  • Monitoring the competitive landscapeto define product positioning that differentiates

The successful Marketing Managerwill have :

  • A minimum of 5years in a Product Marketing function focused on enterprisesoftware, SaaS experience preferred
  • Knowledgeof workflow and process automation, case management and no/low codeapplication development
  • Knowledge of enterprisecontent management / content services would also beideal
  • Ability to think strategically aboutcomplex issues, leading to thoughtful recommendations, and actionplans
  • Exceptional interpersonal skills, andaptitude for forging trusting relationships across diverse,cross-functional teams
  • Conversant ingo-to-market strategies andmethodologies
  • Skilled in leading presentationsand discussions with industry analysts, business, technical, andsales stakeholders
  • Excellent verbal and writtencommunication skills, strong contentmarketer
  • Proven ability to prioritize anddifferentiate what matters from the noise, meeting deadlineswithout sacrificing quality
  • Growth mindset -someone who is not afraid to think big and take on risk.

What Canonical Offers:

  • Learning andDevelopment
  • Annual CompensationReview
  • RecognitionRewards
  • AnnualLeave
  • Priority Pass fortravel
  • Flexible workingoption
Desired candidate profile

1.Product Positioning &Messaging

  • DevelopProduct Messaging : Create clear and compellingproduct messaging that communicates the value proposition anddifferentiates the product fromcompetitors.
  • Target AudienceSegmentation : Define and segment target audiencesbased on market research, customer personas, and behavior to tailormessaging to specific needs and painpoints.
  • ValueProposition : Articulate the unique benefits andfeatures of the product to different stakeholders (customers,prospects, partners) in a way that resonates and compelsaction.
  • CompetitiveAnalysis : Conduct competitive analysis and marketresearch to understand industry trends, competitor offerings, andcustomer preferences to refine productpositioning.

2.Go-to-MarketStrategy

  • LaunchPlanning : Lead go-to-market (GTM) strategies andproduct launches. This includes coordinating with cross-functionalteams (product, sales, marketing, support) to ensure smoothexecution and a successful marketintroduction.
  • MarketResearch : Conduct research to understand marketneeds, customer pain points, industry trends, and competitivelandscapes to inform product positioning and GTMstrategy.
  • SalesEnablement : Provide the sales team with the tools,training, and resources needed to effectively sell the product.This includes developing sales collateral, pitch decks, casestudies, and competitivebattlecards.
  • PricingStrategy : Work with the product and finance teams todevelop the right pricing strategy based on market research,customer willingness to pay, and competitoranalysis.

3. ProductLaunch andPromotion

  • MarketingCampaigns : Plan and execute marketing campaigns topromote the product, including email marketing, digitaladvertising, content marketing, webinars, and socialmedia.
  • Cross-FunctionalCollaboration : Collaborate with product management,engineering, and customer success teams to ensure that productfeatures, updates, and benefits are communicated clearly andaccurately to themarket.
  • Customer Testimonials andCase Studies : Collect customer feedback, successstories, and case studies to build credibility and supportmarketing efforts.
  • Events andWebinars : Organize and lead product-related events,webinars, and trade show presentations to generate leads, buildawareness, and engage withcustomers.

4. Customer& MarketInsights

  • CustomerFeedback : Collect and analyze customer feedbackthrough surveys, focus groups, and direct engagement to understandcustomer needs and refine product messaging and marketingstrategies.
  • Customer SuccessCollaboration : Work closely with the customersuccess team to understand customer pain points, challenges, anduse cases to improve product messaging and contentcreation.
  • MarketTrends : Keep up-to-date with industry trends,emerging technologies, and competitive offerings to adapt theproduct's positioning, messaging, and marketing effortsaccordingly.

5. Metrics& PerformanceTracking

  • MeasureCampaign Effectiveness : Track key performanceindicators (KPIs) such as customer acquisition cost (CAC),conversion rates, lead generation, and ROI from product marketingcampaigns.
  • Customer Adoption& Retention : Monitor product adoption rates,customer engagement, and retention metrics to evaluate the successof marketing initiatives and refine strategies asneeded.
  • Sales & RevenueImpact : Analyze how product marketing activitiescontribute to revenue growth, sales targets, and overall businessperformance.

6. ContentCreation &Management

  • ContentDevelopment : Develop high-quality content such asblog posts, product videos, whitepapers, datasheets, and othermarketing collateral to support productpromotion.
  • ContentStrategy : Plan and implement content strategies thathighlight the product's value and benefits to variouscustomer segments, ensuring that content aligns with thebuyer'sjourney.
  • ProductDocumentation : Collaborate with product andtechnical teams to ensure that product documentation, manuals, andFAQs are accurate and easy for customers tounderstand.
Key Skills
Marketing Development,MarketingSkills,Marketing Strategy
Employment Type: Full-time
Department / FunctionalArea: Marketing
Experience: years
Gender: Male
Vacancy: 1