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Trade Marketing Manager

2 weeks ago

Dubai, Dubai, United Arab Emirates Mindfield Resources Full time

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Managing Partner @ Mindfield Resources | 100k + LinkedIn Community | Talent acquisition, talent mapping

Our Client:

A leading consumer goods company is seeking a dynamic and experienced Trade Marketing Manager to lead their trade marketing efforts in UAE.

Role Overview:

We are looking for a Trade Marketing Manager to be based in Dubai with a strong background in the FMCG food industry. You will develop and execute trade marketing strategies to drive sales growth and enhance brand visibility. Your role will involve shaping promotional plans and collaborating with sales teams to align with business objectives.

Key Responsibilities:

  • Plan and manage the annual trade marketing budget for each category.
  • Set monthly value and volume targets.
  • Manage trade marketing investments (TMI) based on customer strategy.
  • Evaluate trade marketing investments against ROI targets.
  • Drive innovation and re-launches at the customer level, ensuring proper listing and shelf standards.
  • Develop quarterly and monthly promotional strategies and price plans with sales.
  • Update SKU assortments, incorporating new product developments and delisting obsolete SKUs.
  • Communicate performance at the category level and identify opportunity areas.
  • Focus on clearing slow-moving stocks and planning liquidation with sales.
  • Create and implement SOPs for trade marketing strategies, pricing, and TMIs.
  • Support on-ground sales teams in executing activities and achieving sales and budget objectives.
  • Develop trade marketing communications, including traditional and digital.
  • Oversee the development of systems and policies for employee capability development.

Must-Haves:

  • 10-12 years of experience in trade marketing and sales within the FMCG industry, preferably in food products.
  • Proven track record of successful trade marketing campaigns and promotions.
  • Experience in the UAE or GCC market is highly preferred.
  • Excellent communication and interpersonal skills, with fluency in English.
  • Team management experience with the ability to lead and inspire a high-performing team.

"At Mindfield, we strive for exceptional results by understanding the needs of both our clients and candidates. Please review the 'must-haves' to ensure a successful application process. We look forward to building a long-term relationship with you. Mindfield – making a difference."

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Sales, and Management

Industries

Food and Beverage Manufacturing, Food and Beverage Services, and Food and Beverage Retail

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