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Dubai, Dubai, United Arab Emirates Kcal World Full timeKcal World is looking for a results-driven Performance Marketing Specialist to manage and optimize Paid Ads campaigns and ad operations across multiple channels with a focus on Google Ads. You will partner with cross-functional team members to deeply understand our businesses and utilize data to optimize existing paid media strategies and Google Ads...
Performance Marketing Specialist
2 weeks ago
- Articulate and drive thestrategy and results around our efforts to engage customers anddrive business growth using various online marketingchannels
- Measure and report performance of alldigital marketing campaigns, and assess against goals (ROI andKPIs)
- Identify trends and optimize spend andperformance based on the insights
- Brainstormnew and creative growth strategies
- Analyze datato identify problems and opportunities
- Reviewnew technologies and keep the company at the forefront ofdevelopments in digital marketing
- Define OKRs(objectives and key results) for channel experiences andcampaigns
Requirements
- Minimum Bachelors degree from areputable university
- In-depth practicalknowledge of digital marketing tools including Google Ads, FacebookAds Manager, and other programmatic media buyingchannels
- Deep understanding of webanalytics
- Strong understanding of currentonline marketing concepts, strategies and bestpractices
- Previous experience in a similardigital marketing role is preferred
- Strongtechnical and data analysis skills
- Strongcommand in MS Excel and PowerPoint
- Sharpstrategic and analytical thinking with the ability to translatequantitative & qualitative data and insights into a robustmarketing strategy
- Excellent written andcommunication skills
- Self-motivated and willingto take on newchallenges
Benefits
- A fast paced, high performingteam
- Multicultural environment with over 60different nationalities
- Competitive Tax-freeSalary
- Comprehensive HealthInsurance
- Annual Air TicketAllowance
- Employee discounts at multiplevendors across the emirates
- Rewards &Recognitions
- Learning &Development
1.Data-DrivenMindset
- Ability toanalyze large sets of data and derive actionable insights tooptimize campaigns for betterperformance.
- Strong proficiency in usinganalytics platforms like GoogleAnalytics , Facebook AdsManager , and Google Ads to track performance.
2.Paid MediaExpertise
- Hands-onexperience with performance marketing channels such asPPC (Pay-per-click) ,Social Media Ads (Facebook, Instagram,LinkedIn), Display Ads ,Programmatic Advertising , andAffiliateMarketing .
- Optimizing adcampaigns for specific goals like lead generation, sales, orwebsite traffic.
3.CampaignManagement
- Overseeingthe execution of campaigns across variousplatforms.
- Planning, setting up, monitoring,and optimizing ads based on performance metrics like CTR(Click-through Rate), CPA (Cost per Acquisition), and ROAS (Returnon Ad Spend).
4. SEOand SEM Knowledge
- Asolid understanding of Search Engine Marketing(SEM) and Search Engine Optimization(SEO) to ensure campaigns are effective in drivingorganic and paid search results.
- Expertise inkeyword research, ad copy optimization, and landing pageoptimization.
5.Conversion Rate Optimization(CRO)
- Improving websiteand landing page elements to increase conversion rates, using A/Btesting and other techniques to refine customerfunnels.
6. BudgetManagement
- Managingadvertising budgets effectively, ensuring that funds are allocatedto the highest-performing campaigns.
- Monitoringspend to ensure campaigns stay within budget while maximizingROI.
7. Market Researchand AudienceSegmentation
- Identifyingtarget audiences and customizing campaigns for specific customersegments to increase relevance andengagement.
- Conducting competitive analysis toidentify trends and opportunities in themarket.
Marketing Development,MarketingSkills,Marketing Strategy
Employment Type: Full-time
Department / FunctionalArea: Marketing
Experience: years
Gender: Male
Vacancy: 1
