Performance Marketing Specialist

2 weeks ago


Dubai, Dubai, United Arab Emirates Kcal World Full time
Kcal World is looking for a results-driven Performance Marketing Specialist to manage and optimize Paid Ads campaigns and ad operations across multiple channels with a focus on Google Ads. You will partner with cross-functional team members to deeply understand our businesses and utilize data to optimize existing paid media strategies and Google Ads campaigns. The ideal candidate will have experience with Meta Ads, TikTok Ads, LinkedIn Ads, and mobile app performance marketing, focusing on user acquisition, retention, and in-app sales conversions. A working knowledge of SEO is preferred.

Duties and Responsibilities:

1. Plan, create, and manage Google Ads campaigns across Search, Display, YouTube, and Shopping.
2. Manage and optimize Meta Ads, TikTok Ads, and LinkedIn Ads, including strategy development, campaign setup, creative management, and ongoing optimization for growth and customer acquisition.
3. Manage mobile app marketing campaigns with a focus on driving app user acquisition, retention, and in-app sales conversions.
4. Set up and manage tracking events to ensure accurate campaign tracking and optimization using tools like Google Analytics and Google Tag Manager.
5. Conduct keyword research, A/B testing of ad creatives, and landing page optimization.
6. Analyze campaign data to identify trends, insights, and areas for improvement, providing regular reports to senior management.
7. Collaborate with design, content, and technical teams to ensure cohesive campaign execution and accurate reporting.
8. Allocate budgets efficiently, ensuring maximum ROI across platforms.
9. Stay updated with the latest digital marketing trends, tools, and best practices.
10. Support SEO initiatives such as keyword research, on-page optimization, and content strategy when needed.

Professional Requirements:

1. Bachelor's degree in marketing, business, or a related field.
2. 3-5 years of proven experience managing Google Ads campaigns with strong results.
3. Hands-on experience with Meta Ads, TikTok Ads, and LinkedIn Ads, covering content strategy development, campaign setup, creative optimization, and performance analysis.
4. Expertise in mobile app performance marketing, driving user acquisition, retention, and in-app sales.
5. Proficiency in using CRM tools for campaign tracking, reporting, and optimization.
6. Strong analytical and problem-solving skills to interpret data and enhance campaign performance.
7. Proficient in Google Analytics, Google Ads Manager, Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and CRM platforms.
8. Excellent organizational and time-management skills with attention to detail.
9. Ability to manage multiple campaigns for various brands and support SEO initiatives when required.

Preferred Qualifications:

1. Google Ads certification (Google Ads Search, Display, Video, and App certifications preferred).
2. Experience in the F&B or health & wellness industries, but not mandatory.
3. Familiarity with tools like SEMrush, Ahrefs, Google Tag Manager, and other performance marketing tools.
4. Arabic speaker is preferred, but not mandatory.

Interpersonal Requirements:

1. Analytical, detail-oriented, and data-driven.
2. Strong collaborator who works well with cross-functional teams.
3. Adaptable, solutions-oriented, and thrives in a fast-paced environment.
4. Passionate about digital marketing and continuous learning.

Package:

Salary: AED 10,000/Month for the first 6 months and AED 12,000 thereafter

Additional Benefits: Medical & Annual Airfare for self

Job Type: Full-time (Monday to Friday)

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Food and Beverage Services

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