Marketing Copywriter Lead

3 days ago


Dubai, Dubai, United Arab Emirates Gulf Marketing Group (GMG Group) Full time

GMG Group is a dynamic company that retails, distributes, and manufactures a portfolio of leading international and home-grown brands. With a presence in the Middle East, North Africa, and Asia, the company has introduced more than 120 brands across 12 countries.

The Content Editor role at GMG Group involves creating compelling English marketing copy for digital platforms. This includes push notifications, newsletters, paid ads, banners, blogs, and more. The ideal candidate will deliver consistent, high-quality communications that align with the company's brand tone and SEO best practices.

Key Responsibilities:

  • Develop and write engaging marketing copy for digital platforms
  • Collaborate with marketing and design teams to ensure consistency in messaging and brand voice
  • Conduct research on product features, industry trends, and target audience to tailor copy
  • Optimise content for SEO where applicable
  • Proofread and edit copy to ensure accuracy and tone consistency
  • Work with internal stakeholders to align content with ongoing campaigns and promotions
  • Monitor and report on content performance metrics

Experience:

At least 2 years of experience in content creation or copywriting for digital platforms, preferably within the e-commerce or retail industry.


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