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Digital Marketing Lead

1 week ago

Dubai, Dubai, United Arab Emirates Bayut Full time
Role Summary:

This role is responsible for leading the development and execution of customer-centric marketing strategies and campaigns. The successful candidate will have a strong background in digital marketing, experience working with CRM systems, and excellent analytical skills to measure campaign effectiveness.

Key Responsibilities:
  • Creating and implementing email, in-app, and push notifications; assisting in copywriting, email design, and user performance of all C2C and B2C campaigns.
  • Developing a strategy to engage, retain, and re-engage customers during key milestones of the customer lifecycle segments.
  • Audience building, segmentation, and testing.