Head of Copywriting – OSN+

1 week ago

Dubai, Dubai, United Arab Emirates Anghami Full time
  • Based in Abu Dhabi with offices in UAE, Lebanon, Egypt and Saudi, We're a homemade startup with international swagger and over 120 million registered users.
  • We're the first Arab tech company to be listed on New York NASDAQ stock exchange.
  • We're the largest music and audio streaming platform in MENA.
  • We pride ourselves on our Users and our Product.
  • We work hard every day to understand the needs and aspirations of our users.
  • We believe that music is ambivalent: It is as social as it is personal.
  • And so we aim at providing users with all the tools and features that grant.

About The Role

Do you know your music? Can you name that song from just a few beats? Love your movies and shows? Can you convince everyone how good they are, even if they haven't watched or listened yet?

As the Head of Copywriting for OSN+ and Anghami, you'll lead a team of talented copywriters to craft compelling and creative narratives across multiple platforms. Your role is vital in shaping the voice and tone for both brands, creating messaging that resonates with diverse audiences and elevates each platform's identity. You will collaborate closely with the creative marketing, design, and other key stakeholders to ensure every campaign and piece of content is strategically aligned with the business goals.

You will report directly to the Head of Creative, ensuring that the copy team's output is aligned with the overall creative vision and reflects both of the brand's tone. This is an opportunity to build a strong, innovative copy team, overseeing their development while ensuring the team collaborates seamlessly across departments.

Key Responsibilities:

  • Oversee the creation of all written content, ensuring it is compelling, on-brand, and error-free.
  • Review and approve copy for all channels, including digital, social, email, in-app messaging, print, and OOH campaigns.
  • Ensure all copy is adapted appropriately between English and Arabic, maintaining cultural relevance and accuracy.
  • Develop and implement streamlined processes for the copy team to produce quality content, optimizing workflow and timely delivery.
  • Develop and implement a copywriting strategy that aligns with each platform's brand identity and creative goals.
  • Lead the creative brainstorming process, ensuring messaging is in line with each brand's vision and resonates with target audiences.
  • Act as a key liaison between the copywriting team and creative marketing, design, production, brand, content, and product teams to craft campaign narratives, ensuring cohesive storytelling across all touchpoints.
  • Work closely with the Head of Creative to ensure all content, from copy to visuals, is aligned with the overall brand direction.
  • Present creative ideas and campaign concepts to senior stakeholders, securing buy-in and approval for copy and messaging.
  • Coordinate with external agencies, partners, and vendors when needed to ensure consistency in copy and messaging across various platforms and campaigns.
  • Collaborate with the Traffic Manager and Project Manager to prioritize projects, manage deadlines, and allocate resources efficiently.
  • Introduce tools and best practices to improve the efficiency of the team and the quality of content produced.
  • Stay up to date on industry trends and explore new copywriting techniques and tools to keep the team ahead of the curve.
  • Analyze the performance of copy across platforms (engagement rates, conversions, etc.) and adjust strategies as needed.
  • Lead and mentor the copywriting teams for OSN+ and Anghami, fostering a culture of experimentation, creativity, growth, and collaboration.
  • Set clear goals and expectations for the team, ensuring high-quality and consistent output that aligns with the brand's voice.
  • Manage the training and development of copywriters to support business growth and campaign needs.
  • Promote a positive and creative team environment, encouraging idea sharing and collaboration across departments.

Key Qualifications:

  • Experience: 7-10 years of copywriting experience, with 2-3 years in a leadership role. Experience in entertainment, music, streaming, or a related industry is preferred.
  • Leadership: Proven track record in leading and developing high-performing creative teams.
  • Multilingual: Fluency in both English and Arabic is essential and French is a plus, with strong skills in adapting copy between the languages.
  • Creative Vision: A strategic thinker with the ability to craft compelling, on-brand copy that connects with audiences and drives business results.
  • Cross-Platform Expertise: Experience creating content for multiple channels (digital, social media, OOH, in-app, etc.).
  • Collaboration: Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
  • Detail-Oriented: Exceptional attention to detail with a focus on quality and accuracy in all content.
  • Project Management: Proven ability to manage multiple projects and priorities simultaneously.

Preferred Skills:

  • Familiarity with creative tools (Adobe Creative Suite, AI tools).
  • Experience with video production and scriptwriting.
  • Knowledge of UI/UX writing and content design.

As an Ideal Candidate

You are a strong creative leader passionate about both entertainment and music. You're a natural storyteller, able to craft narratives that captivate audiences and align with brand goals. You have a deep understanding of the creative process and a keen eye for detail. As a leader, you're collaborative and supportive, empowering your team to thrive and innovate while ensuring alignment with stakeholders.

You're equally comfortable presenting ideas to senior leadership as you are getting hands-on with the team, reviewing and refining copy to ensure it's at the highest standard.

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