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Marketing Director

2 months ago

Dubai, Dubai, United Arab Emirates Kempinski Hotel Mall of the Emirates Full time
Director of Marketing Job Description

The Director of Marketing is a key member of the Kempinski Hotel Mall of the Emirates team, responsible for positioning and promoting the hotel as the market leader through effective marketing strategies and activities.

Key Responsibilities:Strategy and Budget
  • Develop and implement the hotel's media and marketing plan, working closely with the Director of Sales & Marketing.
  • Coordinate with agencies to ensure successful campaign execution and monitor ROI.
  • Manage the hotel's marketing budget and maintain control over expenses.
Collateral, Direct Marketing & Content Management
  • Oversee the creation and production of collaterals, both digital and print, ensuring consistency with the Corporate Identity.
  • Proactively promote hotel activities, such as rooms, food and beverage, banquets, and conferences, to potential sources of business.
  • Plan and create promotions and packages with relevant departments, such as F&B and revenue.
  • Conduct regular market analysis and provide insights to inform marketing decisions.
  • Oversee the planning, coordination, and implementation of direct marketing campaigns, both online and offline.
  • Ensure the hotel's information is up-to-date on the intranet, kempinski.com, and third-party websites.
Advertising/Photography
  • Plan and direct photo-shootings for marketing and advertising purposes, collaborating with the Director of Sales & Marketing, advertising agencies, and corporate.
  • Implement advertising plans in strategic feeder markets and monitor ROI.
  • Ensure picture storage and distribution systems are maintained.
  • Verify content and photography on third-party websites.
Brand
  • Ensure compliance with Corporate Identity guidelines.
  • Act as the brand custodian for the hotel and Kempinski brand.
  • Review and approve creatives before advertising agencies or printers proceed.
  • Coordinate with hotel and Corporate Marketing teams as needed.
General
  • Communicate and coordinate with internal departments, such as sales, Public Relations, and web teams.
  • Contribute to my.kempinski to share best marketing practices and create a channel for inter-hotel learning.
  • Participate in promotional theme events, other promotional activities, and invitation lists.
  • Monitor sales and marketing results and propose corrective actions if needed.
  • Participate in marketing training programs.
  • Stay informed on competition, industry benchmarks, and market trends.
  • Network with colleagues in similar positions in the local hospitality and tourism industries.

Additional responsibilities and tasks may be added as needed to support the business and hotel goals.