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Paid Search Account Director

2 months ago

Dubai, Dubai, United Arab Emirates Publicis Groupe Full time
Job Overview

As a Paid Search Account Director at Publicis Groupe, you will be responsible for the strategic management of paid search campaigns, serving as the primary point of contact for key clients. Leveraging your expertise in platform knowledge and account management practices, you will ensure the effective execution of projects, from brief to budget, to deliver world-class paid search products that exceed client expectations.

Your key responsibilities will include:

  1. Account Management: Oversee the output of the search team, ensuring adherence to Groupe controls and best practices across paid search, while maintaining a strong relationship with key clients and suppliers.
  2. Strategic Planning: Develop a deep understanding of client businesses and KPIs, staying up-to-date with industry trends, product releases, and opportunities to enhance activity on the account.
  3. Innovation and Development: Foster a forward-thinking approach in the development and implementation of paid search activities, driving process automation through the adoption of scripts, technology, and efficient workflows.
  4. Team Leadership: Lead team communications with key stakeholders, driving collaboration and ensuring seamless project execution.
  5. Process Improvement: Identify opportunities to enhance processes, implementing changes that drive efficiency and productivity.
Requirements

To succeed in this role, you will require:

  1. Expertise in Paid Search: In-depth understanding of search campaign set-up, management, optimization, and reporting across media owner and technology vendor platforms.
  2. Strategic Thinking: Excellent understanding of the strategic and tactical application of paid search and digital marketing across all aspects of search.
  3. Leadership and Management: Proven project management, leadership, and people management experience, with a track record of delivering results in a fast-paced environment.