Marketing Head

1 week ago


Dubai, Dubai, United Arab Emirates bfmhr Full time
Job Summary

We are seeking a seasoned Marketing professional to lead our luxury brand's marketing efforts in the GCC market. As a Marketing Head, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer engagement, and sales.

Key Responsibilities:
  • Develop and implement a 360-degree marketing strategy that includes ATL, BTL, and digital marketing initiatives.
  • Lead the development of marketing campaigns across all channels, including creative, media, content, and target audience.
  • Collaborate with the founder/CEO and other functional heads to align marketing efforts with business goals.
  • Monitor and analyze campaign effectiveness, and make data-driven decisions to improve impact and ROI.
  • Design and implement effective media engagements across formats, including social media, email, and events.
  • Develop and execute a social media organic strategy, including content creation and influencer engagement.
  • Manage customer analytics to identify cross-sell, upsell, and servicing opportunities.
Requirements:
  • 12-15 years of experience in lifestyle retail marketing and brand management.
  • Strong understanding of messaging and positioning.
  • Excellent communication and planning skills.
  • A hands-on leadership style that encourages creative problem-solving.

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