CRM & Guest Engagement Strategist

4 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Miral Destinations Full time

Miral Destinations seeks a skilled Personalization and Marketing Specialist to manage the strategic planning, development, and execution of CRM campaigns and initiatives. This role involves coordinating with key departments to maintain consistency across initiatives and executing campaign development, automation, and reporting across all digital touchpoints.

Job Scope
  • Develop and implement CRM strategies to drive personalization, acquisition, engagement, retention, and guest loyalty through targeted multi-channel campaigns.
  • Manage digital communication initiatives to foster customer engagement, maintain brand consistency, and enhance customer experience.
  • Ensure compliance with data protection laws and regulations.
Responsibilities
  • Manage stakeholder relationships and communicate regularly to keep them informed and engaged.
  • Track KPIs and performance metrics to ensure campaign ROI.
  • Identify key insights and recommendations for optimizing campaigns based on user engagement metrics.


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