Customer Engagement Strategist
4 days ago
At PayTech Nexus Ltd, we are committed to delivering exceptional customer experiences. As a Loyalty Manager, you will be responsible for optimizing card spend and leveraging loyalty programs to drive business outcomes.
- Responsibilities:
- Configure and test loyalty campaigns to drive business results
- Execute spend and acquisition system setup in the loyalty system
- Conduct end-to-end testing strategy for execution in the loyalty system
- Develop and execute test cases to ensure accuracy of new campaign components
- Present test strategy execution for business approval to obtain sign-off pre-go-live
- Monitor the monthly financial performance of new loyalty propositions for each card product
- Compare the financial impact against business case metrics to ensure programs deliver outcomes and ROI
- Forecast budgets based on actuals and projections for in-year contra costs estimates
This role requires a strong understanding of card-specific engagement strategies and loyalty program management tools/CRM/financial reporting. You will work closely with digital and marketing teams to drive desired customer behavior.
- Requirements:
- Bachelor's/Master's degree in Business Administration, IT, Finance, Banking, or a related major field of study
- Minimum 3-5 years of experience in the banking/financial industry with strong financial acumen and technical knowledge
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