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Cybersecurity Marketing Strategist

1 week ago

Abu Dhabi, Abu Dhabi, United Arab Emirates CPX Full time
Job Description
Career Opportunity at CPX
We are looking to hire a key person into our Marketing Team as part of our strategy direction. The successful candidate will leverage extensive marketing domain knowledge in combination with cybersecurity industry/domain expertise to drive market strategy, planning, messaging, and content.

Key Responsibilities
  1. Leverages comprehensive marketing and cybersecurity expertise to work with colleagues from across product management, sales, and marketing.
  2. Creates and communicates positioning and product marketing plans based on solution/industry domain expertise.
  3. Defines buyer personas, end users, and target audience profiles.
  4. Articulates product capabilities into terms of the customer's business problem and supports asset creation.
  5. Positions product capabilities for the general market, specific markets, and/or applicable buyers and drives the creation of key messages and stories to support decision makers and users.
  6. Defines product launch plans and works with internal and external parties to execute.

Required Skills and Qualifications
  1. Ability to articulate/translate product and service capabilities into customer challenges.
  2. Organizational skills for managing commitments, schedules, and deadlines.
  3. Ability to map product/portfolio and customer business pains into product marketing plans.
  4. Strong interpersonal and teamwork skills.
  5. Strong writing skills including the ability to translate technical information into simple, audience-appropriate language.
  6. Proficiency in English.