Marketing Content Strategist
7 days ago
The Marketing Content Strategist will be responsible for developing and implementing effective marketing strategies aligned with the company's objectives and goals.
- Analyzing market trends, customer behavior, and competitor activities to craft strategies that capture target audiences.
Responsibilities:
- Creating engaging written content for all of SEHA's marketing and branding activities.
- Familiarizing yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity.
- Staying up-to-date with the latest industry trends.
- Producing error-free content that adheres to the company's style guidelines, consistent with SEHA's tone and vision.
Key Skills and Qualifications:
- Bachelor's degree in Marketing and Communications, journalism, Business Administration or other related field required.
- Developing compelling content that resonates with the target audience.
- Working with creative teams or agencies to produce high-quality visuals (e.g., graphics, videos, infographics) for marketing campaigns.
- Managing digital marketing efforts, including SEO (Search Engine Optimization), PPC (Pay-per-click advertising), email marketing, and social media marketing.
Desired Candidate Profile:
- Determining sources for content creation (both internal and external).
- Maintaining a content calendar that schedules all aspects of the creation and delivery of content throughout the year.
- Ensuring all content is up-to-date.
About the Role:
- Collaborating with the wider Marketing and Communications team to develop a variety of content marketing materials.
- Proposing copy concepts and presenting underlying strategic thinking to marketing and communication manager and director.
- Liaising with Designers to enrich text with visual aids, like images and charts.
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