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Marketing Strategist

1 week ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Viola Communications Full time

At Viola Communications, we are seeking a highly skilled Marketing Strategist to drive impactful advertising and communication strategies.

The ideal candidate will have a deep understanding of consumer behavior, market trends, and brand positioning to develop compelling strategies that drive business success.

Key Responsibilities:
  1. Develop data-driven communication and brand strategies that align with client objectives.
  2. Conduct market research, audience insights, and competitive analysis to identify opportunities.
  3. Collaborate with creative, media, and account teams to develop integrated marketing campaigns.
  4. Analyze consumer behavior, cultural trends, and industry shifts to uncover key insights.
  5. Use qualitative and quantitative research methodologies to support strategic recommendations.
  6. Stay up to date with global and regional advertising trends, media landscapes, and emerging technologies.
  7. Define brand positioning, tone of voice, and key messaging frameworks.
  8. Develop campaign strategies that connect emotionally and rationally with target audiences.
  9. Work closely with creative teams to ensure insights are translated into compelling storytelling.
  10. Work closely with clients, account managers, and senior leadership to understand business objectives.
  11. Support new business pitches and proposals with well-researched strategic frameworks.