Marketing Strategist

3 weeks ago

Dubai, Dubai, United Arab Emirates Black Pearl Consult Full time
Marketing Specialist Job Description

About the Role:

We are seeking a highly skilled Marketing Specialist to join our team at Black Pearl Consult. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies and campaigns to promote our programs, events, and initiatives.

Key Responsibilities:

  • Marketing Strategy and Campaigns: Assist in the development and implementation of marketing strategies and campaigns to promote our programs, events, and initiatives.
  • Marketing Materials: Coordinate the production of marketing materials, including brochures, posters, flyers, and digital content, ensuring brand consistency and quality.
  • Social Media Management: Manage our social media platforms, including content creation, scheduling, and community engagement, to increase brand awareness and audience engagement.
  • Event Planning: Support the planning and execution of events and activations, including artist performances, exhibitions, workshops, and conferences.
  • Performance Monitoring: Monitor and analyze the performance of marketing campaigns and activities and prepare reports to evaluate effectiveness and identify areas for improvement.
  • Cross-Functional Collaboration: Collaborate with internal teams, including program managers, artists, and designers, to ensure cohesive and effective marketing communications.
  • Website Management: Maintain and update our website and online platforms with relevant content and information, ensuring accuracy and timeliness.
  • Media Relations: Assist with media relations activities, including drafting press releases, media pitches, and responses to media inquiries.
  • Market Research: Conduct market research and analysis to identify trends, opportunities, and competitor activities, and provide recommendations for marketing strategies.
  • Administrative Support: Provide general administrative support to the marketing and communications team, including managing budgets, processing invoices, and maintaining databases.

Requirements:

  • Bachelor's degree in Marketing, Communications, Arts Management, or a related field.
  • 5 years of experience in marketing, communications, or arts administration, preferably in the cultural sector.
  • Strong written and verbal communication skills, with the ability to create compelling content for different audiences and channels.
  • Proficiency in digital marketing tools and platforms, including social media management, email marketing, and website content management systems.
  • Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines effectively.
  • Creative thinker with a passion for the arts and a willingness to explore innovative marketing approaches.
  • Ability to work both independently and collaboratively in a fast-paced environment, with a positive attitude and a commitment to teamwork.
  • Proficiency in Microsoft Office Suite and Adobe Creative Cloud applications is preferred.

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