Research Marketing Manager

1 week ago


Dubai, Dubai, United Arab Emirates fortis Full time
About the Role

Fortis, a leading retail tech company, is seeking an experienced Research Marketing Manager to join our team in Dubai. As a key member of our marketing department, you will be responsible for developing and conducting regular and ad-hoc research on customers, competitors, products, and markets.

Key Responsibilities
  • Develop, organize, and conduct research on markets, customers, products, and competitors, providing insights based on customer journey mapping, job-to-be-done, and other frameworks.
  • Develop research-based recommendations on products, customer service, marketing, sales, and other business areas.
  • Manage external contractors for research and analytics, including collecting and retaining a pool of contractors, forming terms of reference, briefing, conducting tender procedures, organizing ongoing work, motivating, assessing quality, timing, and cost of work.
  • Organize and involve in research processes with other team members interested in obtaining and using research results.
  • Collect customer insights and transfer them to product, marketing, sales, and other teams.
  • Estimate regularly brand health, customer loyalty, and other metrics.
  • Provide market information for the decision-making process.
Requirements
  • 3 years or more experience preferably in large, multi-product technology companies or research agencies.
  • Excellent knowledge of qualitative and quantitative research methods.
  • Proven successful experience in implementing market, customer, and sales channel research.
  • Skills in factor, cluster, regression analysis, SQL, BI, Excel, and statistical programs.
  • Strong analytical abilities and skills to connect data from different sources and turn it into clear business and functional recommendations.
  • In-depth research market knowledge: agencies, specialists, tools, automation software, etc.
What We Offer
  • Fixed salary + bonus fee.
  • Learning and development programs.
  • Discount programs from our partners.
  • High-quality and sought-after product that is pleasant to develop.
  • Best business cases and strategies for our partners.
  • Experienced and friendly team.
  • Regular weekly schedule from Monday to Friday, expected hours of work are from 10 AM to 7 PM.

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