Campaign Sales Enablement Lead

5 days ago


Dubai, Dubai, United Arab Emirates Pearson Full time

Pearson Higher Education is a leading provider of educational solutions in the Middle East and Africa (MEA) region. We are seeking a highly experienced Campaign Sales Enablement Lead to join our marketing operations team and play a key role in driving revenue growth and customer engagement.

The successful candidate will have extensive experience in developing and delivering multi-channel marketing campaigns, with a strong focus on lead generation and customer retention. You will work closely with our sales teams to identify opportunities for growth and develop strategies to capture these leads.

Key responsibilities include planning, developing, and delivering marketing campaigns, collaborating with colleagues across the business, and communicating campaign plans and objectives to the wider GTM team. Additionally, you will formulate campaign content, including copy creation and image assets, and adhere to brand guidelines when setting up emails and other collateral.

Other key accountabilities include building campaign landing pages, understanding the Salesforce suite of products, and reporting campaign performance analysis using tools such as Google Analytics and channel reports. Experience with CRM and email systems, Pardot, Marketing Cloud, and Salesforce would be advantageous.

If you are a results-driven professional with a proven track record of success in digital marketing, we encourage you to apply for this exciting opportunity to join our team at Pearson Higher Education.



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