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Digital Marketing Specialist

2 months ago

Dubai, Dubai, United Arab Emirates MAJID AL FUTTAIM Full time
Job Title: Sr Specialist Digital Marketing

At Majid Al Futtaim, we are seeking a highly skilled Sr Specialist Digital Marketing to join our team. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies to drive engagement and growth across our digital media presence.

Key Responsibilities:
  • Develop and manage strategies for search engine marketing (SEM), app install campaigns, and affiliate marketing to expand our digital media presence.
  • Collaborate with our media agency to optimize campaign performance and drive results.
  • Own and drive all aspects of SEM and Paid App marketing, identifying new opportunities to grow our presence on Google, App Stores, and Affiliate Networks.
  • Prepare and analyze performance reports to update management on campaign performance.
  • Maintain accurate records, files, and databases related to department activities.
  • Ensure compliance with group communications policy and deliver accountabilities in line with operational audits.
  • Provide exceptional internal customer service, assisting the marketing team on key projects and coordinating with external agencies and third-party providers.
  • Support all marketing activities, including promotions, events, and exhibitions as required.
Requirements:
  • Bachelor's degree in Marketing, Advertising, or Communications.
  • Professional qualification in Digital Marketing and Social Media is an advantage.
  • 5+ years' experience managing performance-based search engine marketing, app install campaigns, and affiliate marketing.
  • Experience in the Retail industry is an advantage.
  • Understanding of metrics such as CTR, CPC, CPI, CPA, and ROAS, and ability to optimize towards these goals.