Beauty Business Growth Specialist
4 days ago
About the Role
Amazon is seeking an experienced Marketing Manager to drive key perception-building elements of GCC Beauty businesses on both on and off-platform channels. This role includes planning and executing social media strategies, managing brand and influencer collaborations, and increasing engagement through category-specific social properties.
The ideal candidate will have a passion for beauty as a category and prior experience in social media and handling traffic-driving mechanisms and other marketing channels. They will be responsible for overseeing content development and take data-backed decisions to leverage central programs like live video shopping, influencer marketing, video creation programs, and public relations for the brand's benefit.
Key Responsibilities
- Social Media Strategy & Execution: Plan, oversee, execute, and analyze performance of social media strategies for Beauty, including brand and influencer collaborations and copywriting of editorial and branded content.
- Brand Partnerships & Funding: Pitch and secure brand collaboration for social media, new campaign launches, and influencer-driven content.
- Public Relations & Media Outreach: Implementation of category-wise initiatives while spearheading execution and reporting of Amazon Beauty media activations driving organic and paid media coverage through press releases.
- Product Summary Videos (PSVs): Optimize video creation for products and product categories by streamlining brand videos, overseeing video generation in-house, and conducting performance analysis.
- Emerging Platform Exploration: Identify and experiment with new social platforms to expand audience reach and drive engagement.
- Scorecard & Performance Tracking: Create monthly performance scorecards to track key metrics on Beauty customer lifecycle.
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