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Digital Marketing Manager and Web Developer

1 month ago

Ajman, Ajman, United Arab Emirates Talent Pal Full time
Job Title: Digital Marketing Manager and Web Developer

We are seeking a highly motivated and experienced creative and skilled Digital Marketing Manager and Web Developer to join our dynamic team in Ajman, UAE.

About the Role

The ideal candidate will possess a unique blend of design and development skills enabling them to create user-friendly and visually appealing websites. They will be responsible for developing, implementing, and managing our digital marketing strategies to enhance brand awareness, drive traffic, and generate leads.

Responsibilities
  • Design and develop responsive and visually appealing websites using HTML, CSS, JavaScript, and other web technologies.
  • Create graphic designs, web content, and projects to create cohesive and engaging web experiences.
  • Ensure that websites are optimized for performance, accessibility, and SEO best practices.
  • Implement and maintain content management systems (CMS) to enable easy updates and management of website content.
  • Conduct user research and usability testing to inform design decisions and improve user experience.
  • Stay updated with the latest web design trends, technologies, and best practices to continuously enhance skills and knowledge.
  • Troubleshoot and resolve issues related to website functionality, performance, and design.
  • Create and maintain documentation related to web development processes, coding standards, and design guidelines.
  • Assist in the integration of third-party services and APIs to enhance website functionality.
  • Participate in brainstorming sessions and contribute ideas for new features and improvements to existing websites.
  • Develop, implement, and manage digital marketing campaigns across various online channels, including social media, email, SEO, PPC, and content marketing.
  • Analyze and report on campaign performance using data-driven insights to optimize strategies and improve ROI.
  • Coordinate with cross-functional teams to create engaging content that resonates with our target audience and aligns with our brand voice.
  • Manage the company's website and optimize it for search engines to drive organic traffic and improve rankings.
  • Oversee social media strategy, including content creation, scheduling, and community management to increase engagement and brand loyalty.
  • Develop and manage budgets for digital marketing initiatives, ensuring cost-effectiveness and adherence to financial targets.
  • Stay up-to-date with the latest trends and technologies in digital marketing, incorporating new tools and techniques to enhance our strategies.
  • Execute email marketing campaigns to nurture leads and maintain customer relationships, measuring effectiveness through KPIs.
  • Collaborate with external agencies, influencers, and vendors as needed to enhance digital marketing efforts and achieve business objectives.
  • Conduct market research to identify opportunities for growth and understand competitive landscape.
Requirements
  • Bachelor's degree in Web Design, Web Development, Computer Science, or a related field; Marketing, Business Administration, or a related field; Master's degree or relevant certifications is a plus.
  • Proven experience (minimum of 3 years of experience) as a Web Designer and Developer and in Digital Marketing roles with a proven track record of successful campaign management and with a strong portfolio showcasing previous work and built websites.
  • Proficiency in frontend technologies, including HTML, CSS, JavaScript, and frameworks such as Bootstrap or Tailwind CSS.
  • Experience with backend technologies, such as PHP, Node.js, or similar technologies, is a plus.
  • Familiarity with content management systems (CMS), such as WordPress, Joomla, or Drupal.
  • Solid understanding of responsive design principles and best practices for mobile-first development.
  • Strong attention to detail and a passion for creating clean and elegant designs.
  • Strong understanding of digital marketing concepts, tools, and best practices, including SEO, PPC, social media, content marketing, and analytics.
  • Proficient with marketing automation tools, CRM systems, and web analytics platforms, such as Google Analytics.
  • Good knowledge of local and international vendors, platforms, like Amazon, Shopify, NOON, Walmart, etc.
  • Excellent communication skills, both written and verbal, with the ability to articulate ideas clearly and persuasively.
  • Strong analytical skills, with a data-driven approach to problem-solving and decision-making.
  • Creative thinker who can generate innovative marketing ideas and strategies to engage target audiences.
  • Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Excellent problem-solving skills and the ability to troubleshoot technical issues effectively.
  • Strong communication skills, both verbal and written, with the ability to explain technical concepts to non-technical stakeholders.
  • Experience working collaboratively in a team-oriented environment, with the ability to influence and motivate others.
  • Fluency in English; proficiency in Arabic is a distinct advantage.