Digital Marketing Specialist

3 weeks ago


Dubai, Dubai, United Arab Emirates Emirates NBD dubai Full time
Job Title: Digital Marketing Specialist

Emirates NBD, a leading financial services brand in the UAE, is seeking a Digital Marketing Specialist to join its team. As a key player in the global digital banking industry, we are committed to empowering and developing nationals through innovative and modern work environments.

Job Overview

The successful candidate will be responsible for driving acquisitions through digital marketing channels, leveraging their expertise in Search Engine Marketing (SEM), Display, and Social media platforms. They will work closely with the campaign management team to ensure leads are actioned and insights are passed back.

Key Responsibilities
  • Develop and execute digital marketing campaigns across Display, Pay Per Click, and Social media channels.
  • Monitor and optimize campaign budgets to improve key performance indicators, including Cost Per Acquisition, Cost Per Lead, and conversion rates.
  • Collaborate with the marketing and product teams to report results and business performance.
  • Stay up-to-date with industry trends and best practices in digital marketing.
Requirements
  • Bachelor's or Master's degree in Marketing or a related field.
  • Experience in the banking sector, preferably with a strong understanding of Search Engine Marketing (SEM).
  • Expert knowledge of digital marketing solutions, including Google Analytics, AdWords, and GSC.
  • Strong analytical and problem-solving skills.
What We Offer
  • Competitive salary package.
  • Strong emphasis on work-life balance.
  • Generous annual leave entitlement and private healthcare.
  • World-class learning and development platform and career development opportunities.


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