Head of Ecommerce Business Development
5 days ago
As a Head of Ecommerce, you will be responsible for driving business growth through e-commerce strategies, managing the end-to-end performance of multiple brand businesses, and identifying opportunities to accelerate growth for the business.
You will work closely with the Marketing and Sales teams to ensure a consistent brand message and strategy across all channels. Additionally, you will lead the development of internal processes for content management, product development, and continuous improvement.
- Develop and implement e-commerce strategies to drive business growth.
- Manage the end-to-end performance of multiple brand businesses.
- Identify opportunities to accelerate growth for the business.
- Recommend and execute compelling web promotions and offerings.
- Architect user experience and manage workflow of all of our brands' web platforms.
- Identify business needs, and develop project requirements and other documentation.
- Lead development of internal processes for content management, product development, and continuous improvement.
- Serve as a thought leader, identifying new revenue opportunities through research, business unit feedback, and sales performance analysis.
- Research and analyze industry trends, seeking opportunities to bridge gaps in business objectives, pushing the business forward to exceed financial targets.
- Demonstrate strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
- Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability.
- Manage the user experience of the website including site navigation, content development, checkout funnel, and promotional campaigns.
- Identify new areas of eCommerce opportunity beyond current organizational thinking.
- Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions.
- Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects.
Requirements:
- A bachelor's degree is required (preferably in CS, Marketing, or a related field);
- A strong proven track record, have experience as a leader, or developed/worked in a startup operation is a plus;
- 5–10 years of eCommerce experience;
- Strong Presentation, oral, and written communication skills required;
- Knowledge of financial strategy, planning, budgeting, and P/L management;
- Expertise in emerging E-commerce tools and technologies;
- Strong analytical skills and data-driven thinking;
- Deep experience optimizing SEO, CRO, PPC, ROI Analytics, digital marketing, and email marketing;
- Previous experience in Fashion is an advantage;
- Experience with B2C or B2B eCommerce;
- Extensive knowledge of e-commerce technologies and analytics;
- Experience managing and mentoring direct report(s) and a track record of helping more junior team members develop and excel.
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