Cluster Branding Director
4 days ago
We are seeking an experienced marketing professional to join our team as a Senior Hospitality Marketing Manager. As a key member of our marketing department, you will be responsible for developing and implementing integrated marketing strategies to drive occupancy, revenue, and brand awareness across our luxury resorts.
The ideal candidate will have a proven track record in hotel openings, brand launches, and digital marketing campaigns. They will possess strong leadership skills, with the ability to manage cross-functional teams and collaborate with senior management to achieve organizational goals.
Key Responsibilities:
- Strategic Planning & Market Positioning:
- Develop and Execute Marketing Strategies tailored for each hotel, aligning with the overall brand positioning and growth goals.
- Create a Pre-Opening Marketing Plan for the new hotel, focusing on brand awareness, target market penetration, and local partnerships.
- Conduct Market Analysis to understand competitive landscapes, pricing, and emerging market trends.
- Plan and Manage Budgets to ensure cost-effective use of resources across the cluster.
- Website Launch & Distribution Strategy:
- Oversee the Launch of the New Website, ensuring user-friendly design, optimized SEO, and integration with CRM and booking systems.
- Coordinate Content Creation to highlight unique selling points of each property, including images, video content, and guest reviews.
- Implement a Distribution Strategy focusing on direct booking channels, OTAs, and third-party partnerships, with a strong focus on channel performance tracking.
- Optimize Distribution Mix by balancing direct website traffic with key OTA partnerships and increasing ROI from digital channels.
- Digital Marketing & Social Media:
- Manage Digital Campaigns (PPC, display, and retargeting) to increase online visibility and conversions.
- Enhance Social Media Presence with a tailored content strategy for each property, emphasizing community engagement and brand personality.
- Oversee Email Marketing Campaigns for customer retention, segmented for loyalty programs and seasonal promotions.
- Public Relations & Brand Management:
- Build Relationships with Media to maximize press coverage and public interest in both established hotels and the new opening.
- Develop Key Brand Partnerships with influencers and content creators to promote unique aspects of each property.
- Manage Online Reputation through review management and response strategies on platforms like TripAdvisor, Google, and Booking.com.
- Analytics & Performance Tracking:
- Set KPIs and Monitor Performance across all marketing channels, including website metrics, conversion rates, and revenue growth.
- Regularly Report on ROI and Marketing Impact to senior management, adapting strategies based on analytics and campaign performance.
- Lead and Develop the Marketing Team, providing clear objectives, regular feedback, and training.
- Collaborate with Sales, Revenue Management, and Operations to align marketing efforts with occupancy goals and service delivery.
Requirements
- A Master's degree in Marketing, Business Administration, or a related field.
- Minimum 8+ years of experience in marketing within the hospitality industry.
- A proven track record in hotel openings, brand launches, and digital marketing campaigns.
- Strong leadership skills, with the ability to manage cross-functional teams and collaborate with senior management.
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