Strategic Program Manager, Omnichannel Experience

1 week ago


Dubai, Dubai, United Arab Emirates Biogen Idec Full time
Job Description

About the Role

We are seeking a highly experienced Senior Manager, Multichannel Customer Engagement to join our team at Biogen Idec. As a key member of our organization, you will be responsible for developing and executing a comprehensive multichannel customer engagement strategy that enhances our overall customer experience.

Key Responsibilities

  • Develop and Execute Multichannel Strategy
    • Develop a strategic plan to enhance our multichannel customer engagement approach
    • Execute and monitor programs that drive customer engagement and loyalty
  • Lead Cross-Functional Teams
    • Partner with cross-functional teams to develop and implement customer journeys
    • Drive the transformation of our customer engagement approach
  • Provide Subject Matter Expertise
    • Act as an internal subject matter expert on multichannel customer engagement
    • Provide guidance and support to teams on multichannel strategy and execution
  • Measure and Analyze Performance
    • Develop and track key performance indicators (KPIs) for multichannel customer engagement
    • Analyze performance data to inform strategy and drive improvement

Requirements

  • 10 years of experience in the pharmaceutical industry in brand management, sales, and/or digital marketing
  • Minimum 3 years of experience in digital marketing
  • Fluent English (oral and written) required; Arabic is a plus
  • Copy approval management experience (e.g., Veeva Vault)
  • Knowledge of CRM (e.g., Veeva)
  • Marketing automation experience with Sales Force Marketing Cloud (SFMC / ExactTarget) and/or Adobe Campaign platforms
  • Knowledge of tools such as CANVA, Hootsuite, Brandwatch, Piano, etc.
  • Ability to run social media campaigns end to end
  • Bachelor's Degree Required - Marketing, Digital Marketing, or MBA Preferred

About Biogen Idec

We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

Our Commitment to Diversity and Inclusion

We are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.



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