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Brand Manager

2 months ago

Dubai, Dubai, United Arab Emirates شركة النخبة موتورز Full time

Job Summary:

We are seeking a highly skilled and experienced Marketing Manager to join our team at شركة النخبة موتورز. As a Marketing Manager, you will be responsible for developing and implementing comprehensive marketing strategies to promote our brand, products, and services.

Key Responsibilities:

  • Marketing Strategy Development:
    • Identify and analyze market trends, consumer preferences, and competitor activities to develop effective marketing strategies.
    • Develop and implement marketing plans that align with our business objectives and goals.
  • Marketing Calendar Management and Implementation:
    • Conceptualize, develop, and execute marketing campaigns across various channels, including social media, email, and events.
    • Ensure campaigns are creative, engaging, and tailored to our target audience.
  • Event Planning and Execution:
    • Conceptualize, plan, and implement events and activities to promote our brand, products, and services, generate leads, sales, and create awareness and interest among our target market.
    • Ensure seamless execution of events to enhance brand visibility and attract potential customers.
    • Monitor and evaluate event effectiveness and make adjustments as needed.
  • Public Relations:
    • Develop and implement a comprehensive PR strategy to ensure our strong online and offline presence, aligned with our overall marketing goals and objectives.
  • Partnerships and Collaborations:
    • Develop and nurture partnerships and collaborations with potential partners to implement innovative campaigns and deliver impactful results.
  • Market Research:
    • Conduct market research to identify consumer preferences, competitor activities, and emerging trends.
    • Use research findings to adapt marketing strategies and gain a competitive edge.
    • Regularly monitor market trends and conduct regular market research to gain insights into customer needs, preferences, and behavior.
  • Customer Database Management:
    • Work closely with the CRM and sales team to convert enquiries to sales.
    • Utilize CRM software to manage customer information, track interactions, and status, and implement marketing campaigns and follow-up strategies to nurture customer relationships, retain existing customers, and attract new ones.

Requirements:

  • Proven experience in marketing management, preferably in the automotive industry.
  • Strong understanding of marketing principles, including market research, segmentation, targeting, and positioning.
  • Excellent communication and project management skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.