Head of Branding and Marketing
3 weeks ago
We are seeking a highly experienced and skilled Head of Branding to join our team at Trans Skills Group. As a key member of our marketing team, you will be responsible for developing and implementing high-level brand strategies that align with our overall business goals.
Key Responsibilities:
- Develop and implement brand strategies that align with our business objectives and target audience.
- Lead and mentor a team of marketing and creative professionals to ensure consistent brand representation across all channels.
- Collaborate with external stakeholders, partners, and influencers to expand brand reach and credibility.
- Monitor market trends, consumer behavior, and competitor actions to inform brand strategies.
- Guide the creative direction for branding materials, including website design, promotional materials, and advertising campaigns.
- Analyze brand performance metrics and ROI of branding initiatives to make data-driven decisions and optimize strategies.
- Oversee public relations activities and often act as a spokesperson for the brand to build and maintain its public image.
- Establish and maintain brand guidelines to ensure consistency in all forms of communication and visual identity.
- Anticipate and manage risks that could impact the brand's reputation.
Requirements:
- A minimum of a bachelor's degree in marketing, business, communications, or a related field.
- An MBA or master's degree in marketing or branding is advantageous.
- Extensive experience (often 5-10+ years) in marketing, branding, or communications roles, with a significant portion of that experience ideally being at a managerial or a strategic level.
- Proven track record of leading a team and driving successful branding initiatives.
- An in-depth understanding of the cryptocurrency sector, blockchain technology, and digital marketing trends.
- A strong portfolio showcasing successful branding projects and campaigns.
- The ability to develop and implement high-level brand strategies that align with overall business goals.
- A creative mindset vital for guiding brand identity and marketing materials.
- Proficiency in analyzing brand performance metrics and market data.
- Excellent written and oral communication abilities, often including public speaking and PR skills.
- Capability to adjust strategies quickly in a highly volatile and rapidly changing market.
- Expertise in digital marketing techniques, social media, SEO, content marketing, and understanding how to leverage them for branding.
- Strong project management skills to oversee multiple initiatives simultaneously.
- Experience in managing relationships with various stakeholders, including partners, vendors, and internal teams.
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