Brand Performance Strategist

1 week ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Asterix Communications Full time
Brand Performance Manager Role

Asterix Communications is seeking a skilled Brand Performance Manager to drive brand success across the business.

Key Responsibilities:
  1. Provide brand support to internal and external stakeholders, ensuring seamless collaboration and effective communication.
  2. Conduct regular market and audience performance reports, providing actionable insights to relevant teams and driving brand improvement initiatives.
  3. Organize performance review sessions for agencies and stakeholders, ensuring alignment and effective project delivery.
  4. Manage stakeholder requirements, gather feedback, and secure approvals to ensure brand consistency and alignment.
  5. Serve as the brand custodian, reviewing and providing feedback on marketing assets and ensuring brand consistency across all touchpoints.
  6. Act as a brand ambassador, educating staff about the brand and its core values, and promoting a strong brand culture.
  7. Oversee the effective reporting of brand performance, collaborating with brand insights agencies to ensure regular brand health meetings and follow-up on monthly actions.
  8. Support the Senior Brand & Product Marketing Manager as needed, ensuring seamless leadership and brand management.
Requirements:

At least 7-8 years of experience in brand and/or marketing roles within a matrix and global organization.

Strong analytical and data-driven skills, with the ability to interpret data and generate actionable insights.

Excellent team player with the ability to build relationships and collaborate across various disciplines.

Strategic thinker with a creative mindset and a passion for innovation.

Exceptional negotiation skills with a proven ability to resolve conflicts.

Capable of solving problems quickly, thinking creatively, and meeting localization requirements for diverse markets.

Understanding of brand-building strategies, differentiation, and consumer insights across various brand segments.

Proven experience in a brand or insights role, with knowledge of multiple markets.

Preferably experienced in aviation, travel, hospitality, or FMCG sectors.

Exceptional attention to detail and strong project management skills.

University degree required.



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