Chief Loyalty Officer

3 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates CLYMB Abu Dhabi Full time
Job Title: Head of Loyalty

The Head of Loyalty will be responsible for driving strategic marketing initiatives and long-term business growth across all theme parks and attractions. The primary focus will be on exceeding commercial objectives, meeting forecast sales targets, revenue, and per-cap budgets. Performance will be measured against marketing return on investment (ROI), brand performance, and commercial metrics, as well as Annual Pass member guest satisfaction results.

Working closely with the Loyalty Director, the Head of Loyalty will develop the customer journey master plan, Loyalty Product strategy, and customer engagement strategy alongside supporting the Head of Brand(s) to deliver function-specific strategic plans that align with the wider marketing and business strategic intent.

Key Responsibilities:

  • Strategic Relationship Management
  • Manage the relationships of existing Annual Pass partners
  • Drive activity outside of current agreements to increase brand awareness and/or drive attendance volume for the business, in line with Miral group expectations

Requirements:

  • Strong understanding of customer journey and loyalty marketing
  • Ability to develop and execute strategic plans to drive business growth
  • Excellent communication and relationship-building skills

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