Head of Marketing and Brand Innovation

1 week ago


Dubai, Dubai, United Arab Emirates CHALHOUB Group Full time
Strategic Brand Development:

○ Develop and execute comprehensive brand strategies that align with the company's vision and goals.
○ Translate brand strategy into actionable plans and roll them out across various channels.
○ Conduct market research and competitive analysis to inform positioning and stay ahead of the competition.

Creative Direction and Design Oversight:

○ Oversee all visual and creative aspects of the brand, including product designs, ensuring consistency and quality.
○ Direct the design and tone of voice for all brand assets, including packaging, advertising, and digital media.
○ Collaborate with designers and stakeholders to innovate and refine products and brand experiences.

Digital Marketing and Campaign Management:

○ Manage online marketing strategies and campaigns in collaboration with the growth team and general manager.
○ Develop and execute creative marketing campaigns that drive engagement and conversions.
○ Analyze digital marketing metrics to optimize campaigns and improve ROI.

Community Building and Engagement:

○ Develop and implement strategies to build and engage the company's community across online and offline channels.
○ Organize events and activities to foster community engagement and loyalty.
○ Identify and leverage brand ambassadors and influencers to amplify the brand's message.

Influencer and PR Coordination:

○ Identify, evaluate, and select the right influencers to represent and promote the brand, ensuring alignment with the company's values and goals.
○ Develop and execute PR strategies to secure media coverage and build brand awareness.



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