Digital Marketing and Brand Development Specialist
22 hours ago
**Job Purpose**: XAD Technologies is seeking a skilled Digital Marketing Executive to lead our online marketing efforts and promote marketing campaigns effectively. As a key member of our team, you will be responsible for leveraging digital channels such as social media, email, and websites to boost brand awareness, drive product promotion, and secure growing revenue.
**Key Responsibilities:**
- Develop and execute creative designs for digital and print projects, including websites, social media posts, advertisements, brochures, and other marketing materials, ensuring consistency with the company's brand identity and messaging guidelines.
- Work closely with the marketing, product, and other teams to understand project goals and provide innovative design solutions.
- Assist in formulating strategies to build a lasting digital connection with consumers.
- Be actively involved in SEO efforts, including keyword and image optimization.
- Plan and monitor the ongoing company presence on social media.
- Launch optimized online advertisements to increase company and brand awareness.
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and update the website.
- Collaborate with designers to improve user experience.
- Acquire insight into online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.
- Design clean, modern, and effective layouts, graphics, and illustrations for different types of media.
- Enhance and retouch photos, illustrations, and other images to meet project needs.
- Review designs for errors before final delivery, ensuring quality control across all design projects.
**Qualification & Experience:**
- A bachelor's degree in marketing or certification in Graphic Design, Visual Arts, or a related field (preferred).
- 5-8 years of experience in a similar role.
- Proven experience as a Digital Marketing Executive, Graphic Designer, Visual Designer, or similar role.
- Experience with web design, motion graphics, or video editing is a plus.
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