Digital Marketing Specialist

6 days ago

Dubai, Dubai, United Arab Emirates Nathan HR Human Resources Full time

About Nathan HR Human Resources

Nathan HR Human Resources is a prominent global gifting company based in the UAE, recognized for its extensive range of innovative products and exceptional customer experiences.

We are seeking an experienced Digital Marketing Specialist to join our team. As an SEO Executive, you will optimize our online content to drive organic traffic and improve search engine rankings. Your primary focus will be on creating and implementing effective SEO strategies tailored to Arabic-speaking audiences.

Salary Range: AED 5,000 - 6,000 per month

Job Description:

You will conduct keyword research to identify high-value search terms and phrases relevant to our target audience. You will also optimize website content, including landing pages, blog posts, and product descriptions, for Arabic search engines. Additionally, you will develop and execute SEO strategies to improve our website's visibility and ranking on Arabic search engine results pages (SERPs).

Responsibilities:

  • Conduct keyword research using tools like SEMrush, Ahrefs, or Keyword Planner to identify valuable keywords in Arabic.
  • Optimize website content, including landing pages, blog posts, and product descriptions, for Arabic search engines.
  • Develop and execute SEO strategies to improve our website's visibility and ranking on Arabic search engine results pages (SERPs).
  • Monitor and analyze website performance metrics, such as traffic, rankings, and conversion rates, using SEO tools like Google Analytics and Moz.
  • Collaborate with content creators, web developers, and marketing teams to implement SEO best practices across all digital assets.
  • Stay up-to-date with the latest trends and best practices in SEO, particularly in the Arabic-speaking market, and propose innovative strategies to enhance our SEO efforts.

Requirements:

  • Fluency in Arabic, both written and verbal, is essential.
  • Proven experience as an SEO Executive or similar role, with a focus on Arabic SEO.
  • In-depth knowledge of search engine algorithms and ranking factors, particularly for Arabic search engines such as Google.ae.
  • Strong understanding of keyword research tools and the ability to leverage them effectively to identify valuable keywords in Arabic.
  • Experience with SEO tools and analytics platforms, including Google Analytics, Google Search Console, Moz, or similar.
  • Excellent analytical skills and attention to detail, with the ability to interpret data and draw actionable insights to optimize SEO performance.
  • Strong communication and collaboration skills, with the ability to work cross-functionally with different teams and stakeholders.
  • Proactive and self-motivated, with a passion for staying updated on the latest trends and developments in SEO.

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