Digital Marketing Strategist for Family-Centric Care Services
3 days ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at Malaak Homecare, a leading provider of home healthcare services in the UAE. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives brand awareness, engagement, and loyalty among our target audience.
About the Role
The ideal candidate will have a strong background in digital marketing, with experience in social media management, content creation, and analytics. You will work closely with our team to develop impactful campaigns that showcase the value proposition of our services and build trust with our community. Key responsibilities will include:
- Social Media Management: Develop and implement a social media strategy that boosts brand awareness, engagement, and loyalty across multiple platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
- Content Creation: Collaborate with our team to develop high-quality content that resonates with mothers, families, and elderly individuals, including blogs, newsletters, promotional materials, and visual assets
- Digital Marketing Campaigns: Assist in designing and executing digital marketing campaigns, including email marketing, paid ads, and SEO strategies, to increase traffic and conversions
- Brand Development: Ensure brand consistency across all platforms, staying true to our tone of voice and values, and conduct market research to stay informed on industry trends and competitor activities
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 2+ years of experience in social media management, digital marketing, or a similar role, preferably within healthcare or family-oriented services
- Strong technical proficiency in social media platforms, content creation tools (e.g., Canva, Adobe Suite), and analytics software (e.g., Google Analytics)
- Excellent communication skills, with the ability to craft clear, engaging, and brand-aligned content
What We Offer
We offer a competitive salary of AED 8,000 - AED 10,000 per month, depending on experience, plus a range of benefits, including opportunities for professional growth and development, a supportive work environment, and the chance to make a positive impact on the lives of families, mothers, and elderly individuals in the UAE.
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Dubai, Dubai, United Arab Emirates Malaak Full timeAbout Malaak HomecareMalaak Homecare is a leading provider of in-home healthcare services, specializing in childcare and elderly care. Our mission is to deliver compassionate and high-quality care to families across the UAE.Job SummaryWe are seeking an experienced Digital Marketing Professional to join our team. As a key member of our marketing team, you...
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