Business Growth Director

5 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates IHG Hotels & Resorts Full time
Accountabilities

  1. I. Revenue Growth
  • Develop and execute comprehensive revenue plans, incorporating marketing budgets and forecasts to drive IHG Hotels & Resorts’ growth.
  • Collaborate with the Cluster Commercial Director to ensure alignment and strategic planning, fostering a culture of excellence within the organization.
II. Business Expansion
  • Drive business expansion through multifaceted initiatives, encompassing advertising, sales promotions, personal selling, public relations, community engagement, and special projects.
  • Leverage data-driven insights to inform business decisions, ensuring optimal resource allocation and maximum return on investment.
III. Profitability Optimization
  • Optimize profitability by refining occupancy rates, increasing average room rates, and elevating local food and beverage sales during off-peak periods.
  • Analyze market dynamics to identify areas of opportunity, leveraging insights from guest history, registration card files, feedback analysis, government visitor statistics, competitor sales/promotion efforts, and industry publications.
IV. Brand Reputation and Awareness
  • Maintain ongoing awareness of hotel presence in local and national media, guiding Public Relations efforts to reinforce brand reputation and drive business growth.
  • Cultivate strong relationships with key stakeholders, including guests, partners, and internal teams, to promote a positive brand image and drive loyalty.


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