Digital Marketing Lead

5 days ago


Dubai, Dubai, United Arab Emirates Betterhomes Full time

We are seeking a highly creative and results-driven Digital Design Advertising Manager to spearhead our off-plan real estate marketing efforts. This pivotal role demands a deep understanding of the digital marketing landscape, particularly within the real estate sector, and a proven ability to optimize ad campaigns for maximum performance and ROI.

Key Responsibilities:
  • Ad Campaign Management & Optimization
    • Set up and expertly manage paid advertising campaigns across Meta (Facebook, Instagram) and Google Ads platforms to promote off-plan real estate projects.
    • Continuously monitor and optimize campaign performance, rigorously focusing on maximizing return on investment (ROI) and achieving lead generation and sales targets.
    • Implement A/B testing strategies for ad creatives and audience targeting parameters to identify and leverage top-performing elements, ensuring ongoing campaign improvement.
    • Establish robust tracking mechanisms and generate comprehensive reports on campaign performance.
  • Content and Visual Creation
    • Design and produce high-impact digital advertisements in both static and animated formats, tailored for various online platforms.
    • Create visually engaging graphics and videos optimized for social media platforms to enhance brand presence and audience engagement.
    • Develop compelling website banners and graphics that align with marketing campaigns and enhance user experience.
    • Email marketing templates, landing page designs, brochures, flyers, and other print collateral as needed to complement digital campaigns.
  • Email & WhatsApp Marketing
    • Develop and execute visually appealing and engaging email marketing campaigns to nurture leads and promote off-plan projects.
    • Devise and implement WhatsApp marketing strategies to cultivate engagement with potential clients, disseminate property information effectively, and stimulate inquiries.
  • Brand & Market Awareness
    • Ensure all marketing materials consistently adhere to Better Homes' brand guidelines.
    • Proactively stay informed on the latest trends in digital design and real estate marketing, with a specific focus on the off-plan sector, and monitor competitor activities.
    • Collaborate closely with the marketing team, sales team, and other relevant stakeholders to gain a thorough understanding of project requirements and marketing objectives.


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