Data Insights Manager
3 weeks ago
Key Responsibilities:
- Advise business stakeholders on customer needs to ensure local requirements are prioritized in the product roadmap.
- Design and implement web analytics instrumentation architecture, overseeing Google Analytics and Tag Manager environments and processes.
- Develop and manage tag management and web analytics strategies aligned with business objectives.
- Manage third-party tags, pixels, and custom events, ensuring data quality and accuracy.
- Develop custom analytics JavaScript to create events and triggers in Tag Manager.
- Ensure cross-browser compatibility and troubleshoot issues.
- Design and implement tracking plans to capture customer behavior in GA4 on Web and App.
- Perform regular audits to ensure data quality and accuracy.
- Provide insights and recommendations based on web analytics data to improve website performance and user experience.
- Create custom reports and dashboards using web analytics tools like Google Analytics 4, Looker Studio, Power BI, and Excel.
- Collaborate with cross-functional teams to identify optimization opportunities and growth through data-driven insights.
- Set up Conversion API tracking for main marketing platforms: Facebook, Snapchat, and TikTok.
- Train clients on web analytics tools and data interpretation to inform decision-making.
About the Role:
This is a key position at Robert Walters, requiring a strong understanding of web analytics and data-driven decision-making. The successful candidate will work closely with business stakeholders to design and implement effective web analytics strategies.
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