Product Marketing Strategist

3 months ago

Dubai, Dubai, United Arab Emirates Hoxton Wealth Full time

The Role:

Hoxton Wealth is a global financial services firm with a presence in key locations worldwide. Leveraging a tech and tax-led approach to financial planning, the company combines innovative technology solutions with deep expertise in tax-efficient strategies to deliver comprehensive wealth management services. With around £2 billion in assets under management, Hoxton Wealth is committed to helping clients achieve their financial objectives through personalized investment solutions, cross-border financial planning, and long-term strategies for wealth growth and preservation.

We are seeking a candidate who embodies creativity, solution-oriented thinking, and genuine passion for their work. The ideal individual possesses a keen intuition coupled with a robust affinity for data, utilizing data-driven insights to enhance their strategies. Within our dynamic team, we operate in a fast-paced environment, demanding that the chosen candidate has the ability to hit the ground running.

Responsibilities:

  • Develop a comprehensive product marketing strategy from inception, shaping the market presence of our wealth management app.
  • Lead the definition and execution of product go-to-market plans, ensuring strategic alignment with company goals.
  • Unpack customer understanding through audience research, ensuring a deep understanding of user motivations and behaviors.
  • Create and execute a playbook for introducing users to new and existing features, utilizing in-app communications, campaigns, and other key communication opportunities to drive retention and engagement.
  • Collaborate closely with cross-functional teams to fuel product adoption, develop go-to-market strategies, and drive successful product launches.
  • Demonstrate adaptability to meet dynamic business requirements, including copywriting, enhancing onboarding conversion rates, devising content strategies, and managing email and distribution activities.
  • Establish and maintain relationships with key influencers, partners, and media outlets to increase app awareness and credibility.

Requirements:

  • 3 to 6 years of experience in various aspects of marketing, including branding, positioning, targeted outreach, strategy, go-to-market strategy, campaigns, advocacy, events, and communication.
  • Proven ability to work seamlessly with cross-functional teams to drive product roadmaps, strategy, and execution.
  • Experience in creating and executing innovative strategies and marketing plans that drive awareness, engagement, and product adoption.
  • Strong analytical skills with an eye for actionable, data-driven insights to shape product and marketing strategy.
  • Experience in Consumer Tech, Consumer Goods, Internet, and other B2C industries is preferred.

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