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Digital Marketing Strategist

2 months ago

Dubai, Dubai, United Arab Emirates FLUID CODES Full time
Unlock the Power of Inbound Marketing

At FLUID CODES, we're seeking a highly skilled Inbound Marketing Executive to join our team. As a key member of our marketing department, you'll be responsible for driving lead generation, nurturing customer relationships, and analyzing campaign performance to optimize our marketing efforts.

Key Responsibilities:
  • Lead Management: Manage our CRM system to track and nurture leads from MQL to SQL, ensuring a seamless customer journey.
  • Collaboration: Work closely with our sales team to align marketing and sales efforts, driving optimal results and customer engagement.
  • Market Research: Conduct thorough market research and competitor analysis to inform our marketing strategies and stay ahead of the competition.
  • Analytics: Analyze traffic and user behavior to identify areas for improvement and optimize our marketing automation and lead nurturing processes.
  • Customer Insights: Establish closed-loop analytics with sales to understand how our inbound marketing efforts drive customer acquisition and continually refine our process to improve outcomes.
  • Team Collaboration: Work with other marketing team members to identify customer personas and develop targeted marketing campaigns.
  • Performance Evaluation: Analyze data and metrics to evaluate the performance of our inbound marketing programs and identify opportunities for improvement.
  • Industry Trends: Stay up-to-date with industry trends, best practices, and emerging technologies to inform our marketing strategies and stay ahead of the competition.
  • Targeted Campaigns: Use data-driven insights to shape marketing campaigns that resonate with our target audience and drive customer engagement.
  • Account Growth: Ensure all accounts have growth metrics that are updated, tracked, and reported, driving business growth and customer satisfaction.
  • Cross-Selling and Upselling: Regularly identify opportunities for cross-selling and upselling services to drive revenue growth and customer loyalty.
  • Customer Journey: Understand the customer journey and develop tactics to engage customers at various stages, from awareness to advocacy.
  • Performance Reporting: Analyze and report on the success of our inbound marketing efforts, providing actionable insights to inform our marketing strategies.

We're looking for a highly motivated and data-driven marketer who can help us drive business growth and customer engagement through inbound marketing. If you're passionate about marketing and have a proven track record of success, we'd love to hear from you