Marketing Strategy Director

4 days ago

Dubai, Dubai, United Arab Emirates Ventures Middle East Full time

About Us

Ventures Middle East (VME) is a leading international management consulting company providing strategic business advisory services across the GCC and the wider MENA region.

We empower clients with access to an established business network, market insights, and the competitive edge necessary for success. We cover all sectors and industries, delivering unparalleled customized analysis and superior strategic insights.

Key Responsibilities:

  • Strategic Development:
  • Collaborate with the Head of Marketing to develop and execute comprehensive B2B marketing strategies that support business growth and increase brand presence in target markets.
  • Work closely with the sales team to ensure alignment of marketing and sales efforts, resulting in higher lead conversion rates.
  • Manage CRM lead management on Zoho.
  • Website Content Optimization:
  • Regularly update and optimize website content to ensure it aligns with current marketing initiatives and industry standards.
  • Conduct testing and ensure website elements are fully optimized for performance and conversion.
  • Manage relationships with external suppliers for design, branding, and campaign-related projects.
  • Ensure projects are delivered on time and within budget, while maintaining high-quality standards.
  • Digital Marketing Campaigns:
  • Develop, execute, and optimize multi-channel marketing campaigns to generate B2B leads and enhance brand awareness.
  • Create and manage content calendars, including planning for landing pages, articles, social media posts, email campaigns, and video/image creation.
  • Design or re-design industry reports and other key marketing collateral.
  • Manage multiple marketing projects simultaneously, ensuring seamless execution across various channels and stakeholders.
  • Support ongoing projects and campaigns by working closely with the marketing team.
  • Optimize SEO-friendly content for various platforms, including landing pages, blog articles, and social media content.
  • Implement strategies for improving organic search visibility and performance.
  • Plan and execute email marketing campaigns targeting B2B clients.
  • Develop and manage social media campaigns across platforms like LinkedIn, Instagram, and YouTube, including copywriting, image/video creation, and performance tracking.
  • Experience running paid campaigns on platforms like LinkedIn, Facebook, and WhatsApp to engage B2B audiences.
  • Use data-driven insights to optimize ongoing marketing efforts and campaigns.
  • Track and report on key performance metrics, including engagement, leads, and conversion rates.

Qualifications:

  • Bachelor's degree in Marketing or Business.
  • Minimum of 5 years of experience in B2B marketing, with a focus on content strategies.
  • Proven ability to oversee successful SEO, email, and social media campaigns.
  • Experience with SEO-optimized content creation (landing pages, articles, blogs, social media posts).
  • Proficiency with Google Ads campaigns, and experience managing social media ad campaigns on platforms like LinkedIn, Facebook, and WhatsApp.
  • Strong organizational skills with the ability to manage multiple projects and deadlines.
  • Experience with campaign management tools like LinkedIn Campaign Manager and Facebook Ads Manager.
  • Hands-on experience managing content calendars, planning campaigns, and collaborating on creative assets.
  • Strong understanding of digital marketing, marketing terms, and performance metrics.
  • Email campaign management experience with platforms like Mailchimp, HubSpot, or Marketo.

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