Social Media Marketing Specialist

3 days ago

Dubai, Dubai, United Arab Emirates Ultiwise Consult Full time

Job Description

We are seeking a highly skilled Social Media Specialist to join our dynamic Marketing team at Ultiwise Consult. The ideal candidate will develop and implement a comprehensive social media strategy to enhance our web traffic and brand visibility across multiple platforms.

Key Responsibilities:

1. Social Media Content Creation and Management

Develop engaging content, conduct weekly store shoots, create and manage the content calendar, oversee community management, analyze performance, and implement performance marketing strategies for our brands, including Werockmiddleeast, Judith Leiber, CoccinelleME, InstaRunwayOfficial, and Shop Bauhaus.

2. Performance Marketing

Strategize, launch, manage, and report on digital campaigns across platforms like Google Ads and META Ads, track expenses, send digital invoices to Finance, and analyze post-campaign performance with actionable insights.

3. Mall Social Media & Updates

Adapt content for new collections and promotional offers for boutique brands, including Coccinelli, Z&V, UGS, Wilson, Manolo Blahnik, Salomon, Furla, SJP, Temperley, Sergio Rossi, and Bauhaus, and manage social media content and updates for the mall website and apps.

4. Social Media Strategy & Analytics

Develop and implement a comprehensive social media strategy to drive brand awareness and engagement, conduct market research to identify target audiences, and tailor content strategies accordingly, measure and report on social media performance, effectiveness, and ROI.

5. Community Management

Engage with customers and audiences across various platforms, handle both positive and negative feedback professionally, and foster a positive online community, ensure timely resolution of customer inquiries and follow-ups.

6. Content Calendar & Scheduling

Create and maintain a content calendar for each brand, ensuring timely publication and alignment with marketing plans, manage scheduling, and ensure consistency in style, tone, and brand messaging across all platforms.

7. Event Coverage & Reporting

Capture, edit, and promote showroom activities, sales stories, and events through social media, visit showrooms as needed for content creation, and report on performance metrics, knowledge and usage of social media reporting platforms, such as TRAACKR, and social media listening tools, such as HOOTSUITE.

8. Innovation & Best Practices

Stay updated with the latest social media trends and best practices, implement new techniques and strategies to keep the company's social media presence innovative and effective.

Qualifications:

Bachelor's degree in marketing or a related field, minimum of 3-5 years of proven experience as a Social Media Specialist or Strategist in the UAE, strong analytical, communication, and creative skills, demonstrated ability to develop engaging content and manage multiple social media platforms, experience with performance marketing and digital advertising, excellent multitasking and organizational skills.

Skills:

Proficiency in social media tools and platforms, strong written and verbal communication skills, ability to analyze social media metrics and drive actionable insights, familiarity with current social media trends and strategies.

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