Marketing Operations Director

8 hours ago


Dubai, Dubai, United Arab Emirates Talent Pal Full time
Job Title: Marketing Operations Manager

About the Role:

The successful candidate will oversee the execution of brand and tactical campaigns across multiple markets, ensuring quality consistency and compliance with brand guidelines. This role requires strong relationship-building skills with agencies and internal teams to deliver high-quality campaigns.

Key Responsibilities:

  • Develop and manage campaigns across various paid, owned, and earned channels, ensuring quality consistency and compliance with budget.
  • Lead a team of specialists, providing support and direction as needed to deliver brand and tactical campaigns across multiple markets.
  • Translate internal marketing briefs for creative and PR agencies, working in partnership to develop campaign responses for Brand Marketing Program Delivery Team sign-off.
  • Oversee and manage agencies to ensure timely delivery as per the agreed brief, maintaining quality of assets released.
  • Develop strong relationships with agencies, providing guidelines and frameworks for the Emirates brand, while driving creative inspiration.
  • Collaborate with teams across the department, working closely with the Brand Marketing Program Delivery Team from a commercial requirement perspective and developing a strong relationship with the Strategic Planner to ensure data-driven insights and recommendations are driven into campaigns.
  • Ensure the brand promise and customer experience are fully represented in campaigns across all touchpoints in all defined markets, leveraging data-driven recommendations from the Strategic Planner in campaign planning and ensuring customer centricity in all campaign work.
  • Effectively determine budgetary requirements for assigned markets and make workable recommendations for optimization of the budget where possible across each market, monitoring and forecasting the utilization of the budget and providing timely recommendations to the Brand Marketing Program Delivery Team in situations of forecasted overspend or underspend.
  • Develop and coach the assigned team of Marketing Operations Specialists, ensuring the team understands their objectives and the operating model and has the necessary skills to execute the role effectively.
  • Support creating consistency across all regions and business units support teams within Marketing Operations by raising issues to the Manager Marketing Operations and following standardized guidelines and processes, ensuring learnings from activities are shared with the rest of the team either in team forums or by keeping the Manager Marketing Operations informed.

Qualifications & Experience:

  • Degree or Honours (123 or equivalent).
  • 8 years of experience in account management within an international marketing agency or in the communications department of an international organization.

Desirable Skills:

  • Experience of developing marketing briefs, planning and implementing annual budgets and activity plans, producing and implementing international marketing campaigns.
  • Must have excellent knowledge of all aspects of marketing production and be well-versed in international media planning.
  • Experience in a leadership role.

Benefits:

Join Talent Pal in a management role and enjoy an attractive tax-free salary, on top of our generous travel benefits, including discounted flights and hotel stays around the world, an excellent leave and healthcare package, transport benefits, life insurance, and more.



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