Digital Communications Strategist

11 hours ago


Dubai, Dubai, United Arab Emirates Caliberly Full time

We are seeking an experienced Content and Social Media Specialist to join our team at Caliberly. The ideal candidate will have a strong background in social media management and content creation, with expertise in promoting products in the technology and secure communications sectors.

About the Role:

  • The successful candidate will develop, execute, and manage content strategies across multiple social media platforms to enhance brand visibility and engagement.
  • They will create high-quality content tailored to secure communication products, including blogs, articles, posts, and multimedia assets.
  • Collaboration with the marketing and product teams is essential to align content with business goals and brand messaging.
  • The specialist will plan and execute social media campaigns to drive awareness, engagement, and lead generation for our chat support and VPN products.
  • Monitoring and analyzing social media performance metrics is crucial to generate reports and recommendations to optimize strategies.
  • The role requires staying updated with industry trends, emerging social media platforms, and best practices to ensure innovative and effective content.
  • Engaging with the online community, responding to queries, and managing feedback is vital to foster positive relationships with the audience.
  • Collaboration with graphic designers and video creators is necessary to produce visual assets for social media and digital campaigns.

Requirements:

  • A minimum of 5 years of experience in social media content creation and platform management, preferably in the IT or technology sector.
  • A proven track record of successfully managing social media accounts on LinkedIn, Meta (Facebook/Instagram), and X.
  • A strong understanding of secure communication products such as VPNs and chat platforms.
  • Excellent copywriting skills with attention to detail and creativity.
  • Proficiency in using social media management tools like Hootsuite, Buffer, or Sprout Social.
  • An analytical mindset with the ability to interpret performance data and optimize campaigns.
  • Knowledge of SEO and content marketing best practices is a plus.
  • The ability to work independently and collaboratively in a fast-paced environment.

Estimated Salary Range: $80,000 - $110,000 per annum

About Caliberly: We are an industry-leading IT company specializing in secure communications, committed to delivering user-friendly platforms, including chat support and VPN solutions.



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