Senior Marketing Manager

7 days ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Asterix Communications Full time
About the Role

Asterix Communications is seeking a highly skilled and experienced Marketing Director to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans to drive business growth and increase brand awareness.

Key Responsibilities
  • Strategic Planning and Execution: Develop and execute comprehensive marketing strategies that align with the company's business objectives. Identify target markets and develop tailored marketing campaigns to attract and retain customers.
  • Brand Management: Maintain and enhance the company's brand image and reputation across all channels. Ensure consistency in branding, messaging, and tone of voice in all marketing materials and communications.
  • Content Creation and Management: Oversee the creation of high-quality content, including press releases, newsletters, blog posts, and promotional materials. Collaborate with the creative team to produce compelling visual content that resonates with the target audience.
  • Digital Marketing: Develop and manage digital marketing campaigns, including SEO, email marketing, social media, and online advertising. Monitor and analyze digital marketing performance using analytics tools and adjust strategies as needed to optimize results.
  • Public Relations: Build and maintain relationships with media, influencers, and industry partners to secure positive coverage and enhance the company's public profile. Coordinate press visits, media events, and other PR activities.
  • Market Research and Analysis: Conduct market research to identify trends, opportunities, and competitive landscape. Use insights to inform marketing strategies and drive business growth.
  • Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources. Track and report on marketing expenditures and ROI.
  • Team Leadership: Lead and mentor the marketing team, fostering a collaborative and innovative work environment. Provide training and development opportunities to enhance team performance.
Requirements
  • Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree or relevant certifications (e.g., CIM, Digital Marketing) is a plus.
  • Experience: Minimum of 5-7 years of experience in marketing and communications, preferably within the luxury hospitality sector.
  • Skills:
    • Strong understanding of luxury market dynamics and customer behavior.
    • Exceptional written and verbal communication skills.
    • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
    • Creative thinking and ability to develop innovative marketing campaigns.
    • Excellent organizational and project management skills.
    • Ability to analyze data and derive actionable insights.
    • Proven ability to build and maintain relationships with media and industry influencers.

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