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Senior Marketing Associate
3 months ago
The Senior Associate will play a pivotal role in shaping the brand's narrative and presence in the market. This position involves a variety of responsibilities aimed at enhancing brand visibility and engagement.
Key Responsibilities- Content Development: Craft engaging and relevant brand content that embodies the essence and values of Aldar, collaborating closely with the Corporate Marketing team and external agencies.
- Creative Production: Generate diverse content formats including videos, images, and infographics, ensuring alignment with Aldar's brand tone and style.
- Audience Targeting: Tailor content to resonate with specific demographics while focusing on trending topics that align with the brand's identity.
- Performance Analysis: Work in conjunction with the digital and social media teams to assess content effectiveness and implement optimization strategies as necessary.
- Innovative Conceptualization: Lead the brainstorming and development of innovative creative concepts that stand out in the marketplace.
- Cross-Department Collaboration: Engage with various internal teams and business units to identify potential campaign ideas that bolster the overall brand strategy.
- Content Management: Ensure timely updates and consistency of content across all platforms and communication channels.
- Brand Health Insights: Utilize brand health research findings to create targeted content that addresses both strengths and areas for improvement.
- Reporting and Documentation: Analyze, document, and present campaign outcomes to the direct manager and broader team.
- Agency Coordination: Collaborate closely with retained creative and media buying agencies to ensure alignment with brand objectives.
