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Marketing Strategist
2 months ago
- Collaboration and Ideation: Work closely with cross-functional teams, including design, writing, and marketing, to conceptualize and define advertising requirements.
- Market Research and Analysis: Conduct thorough research on consumer trends, competing brands, and relevant keywords to inform marketing strategies.
- Data-Driven Decision Making: Analyze and interpret research and analytic data to optimize marketing strategies and ensure maximum ROI.
- Campaign Development and Execution: Design and implement online marketing campaigns to maximize search engine returns and website traffic.
- PPC and SEO Management: Implement and manage PPC advertising campaigns and ensure adherence to SEO best practices.
- Performance Monitoring and Reporting: Monitor and analyze SEManalytics, including redirects, click rates, and customer acquisition rates, to generate performance reports and analytics for presentation and review.
- Strategic Budget Management: Manage and adjust PPC budgets to ensure maximum ROI for paid advertising.
- Content Alignment and Optimization: Coordinate with designers and writers to ensure that all content is aligned with SEO best practices.
- Staying Up-to-Date: Stay current with the latest advancements in search trends, PPC strategies, and SEO best practices to maintain a competitive edge.