Sales Director

1 week ago


Dubai, Dubai, United Arab Emirates SOFITEL Full time

Job Summary:

The Sales Director will be responsible for leading the sales function for the hotel, driving revenue growth and maximizing occupancy. This role will require a strong understanding of the hotel industry and the ability to develop and implement effective sales strategies.

Key Responsibilities:

Business Performance:

  • Develop and implement a comprehensive sales plan, including budgeting and forecasting, to drive revenue growth and maximize occupancy.
  • Monitor and analyze financial performance, identifying areas for improvement and implementing corrective actions as needed.
  • Collaborate with the finance team to develop and manage the department's budget and financial forecasts.
  • Participate in management meetings to review progress towards business plan goals and develop strategies to achieve them.

Sales and Distribution:

  • Manage relationships with key tour operators and luxury market agents in European markets, with a focus on Germany, Austria, Switzerland, Scandinavia, and France.
  • Conduct daily briefings with the sales team on current key activities and provide guidance on sales strategies.
  • Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.
  • Conduct market research and analysis to identify trends and opportunities, and develop strategies to capitalize on them.
  • Develop and implement new sales strategies and programs to drive revenue growth and improve sales performance.
  • Participate in sales presentations, property tours, and customer meetings to promote the hotel and drive sales.
  • Evaluate changes in guest needs and preferences, and recommend product and service changes to improve sales performance.
  • Participate in community and professional organizations to maintain high visibility and promote the hotel's image.

Team Management:

  • Recruit, select, and develop direct reports to ensure a high-performing sales team.

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