Digital Marketing Strategist
2 weeks ago
We are seeking a highly skilled Digital Marketing Strategist to drive and manage our social media marketing campaigns at TECCODD.
Job DescriptionAs a key member of our team, you will be responsible for planning, executing, and optimizing paid social media campaigns across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) to achieve performance goals (e.g., ROAS, CPA, conversions).
You will monitor daily performance metrics (clicks, impressions, CPC, CTR, CPA, ROAS, etc.), analyze campaign data, and provide insights for improvement. Additionally, you will develop, test, and optimize audience targeting strategies, including demographic, interest-based, and behavior-based targeting.
Your expertise will also be crucial in managing and allocating the advertising budget effectively across campaigns to maximize performance. You will work closely with the creative team to develop, test, and optimize ad creatives (copy, imagery, videos) for better engagement and conversion rates.
To succeed in this role, you must have strong analytical skills, with the ability to interpret campaign data and make data-driven decisions. Excellent communication and interpersonal skills are essential for cross-team collaboration and reporting to stakeholders.
Key Skills and Qualifications- 2+ years of experience in performance marketing, specifically in managing paid social media campaigns.
- Bachelor's degree in Marketing, Business, or a related field.
- Proficiency in using platforms like Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Analytics, etc.
- Experience with performance tracking tools (e.g., Google Analytics, Hotjar, HubSpot, etc.).
The estimated salary for this position is $85,000 per year, based on industry standards and your level of experience. Benefits include health insurance, retirement plan, and generous paid time off.
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